Airline Finishes in the Top Five in Five Other Categories
DALLAS, April 28 /PRNewswire-FirstCall/ -- Southwest Airlines' frequent flyer program, Rapid Rewards, won first place for Best Award Redemption and placed in the top five in five other award categories at Inside Flyer magazine's 21st annual Freddie Awards ceremony last week in Ft. Lauderdale, Fla. This is the 11th consecutive year for Southwest Airlines to win Best Award Redemption (every year since the award was created in 1998). Southwest Airlines also placed in the top five in five other categories, including: Program of the Year, Best Web Site for southwest.com, Best Member Communications, Best Bonus Promotion, and Best Customer Service.
"Once again, frequent flyers have spoken loud and clear - Rapid Rewards is one of the best frequent flyer programs out there," said Ryan Green, Southwest Airlines' Director of Customer Loyalty. "Our Rapid Rewards program is designed to bring value to our most frequent and loyal Customers, and we are honored to be recognized with this prestigious Freddie Award."
Each year, InsideFlyer magazine invites members of all frequent traveler programs to vote for the programs they feel deliver the best combination of benefits, awards, and returns on loyalty from the traveler's point of view. Winners are determined not only by how many votes a program receives, but by the overall merits of each program as reflected in "value voting," where voters rate their favorite programs on a scale of one to ten. More than 700,000 frequent flyers submitted ballots to Freddie Awards organizers, casting votes for programs worldwide.
www.southwest.com
Website: http://www.southwest.com/
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